An ADVANCED Marketing and Copywriting System..
for Small Business Owners

How to Quickly Create Effective Marketing Messages that Attract MORE Customers…

…PLUS How to Systematically Make MORE Money
with Less Headaches and Hassles…GUARANTEED!

Dear Fellow Small Business Owner:

Here’s What This is All About:

If you are using ads, sales letters, postcards, web pages, e-mails and other media to spread your marketing message and attract NEW customers and clients…and if you’re serious about not only surviving, but THRIVING, in any economy (even during these challenging economic times), this may be the most important letter you read this year.

If you are interested in proven “systems” for attracting MORE business, keeping the customers you already have, and getting them to return more frequently and spend more money on your products and services, then you’re in the right place because I’m about to spill the beans on HOW to quickly master the most important skill any small business owner can possess…the ability to write POWERFUL direct response sales copy…and that’s not all. 

You’ll also discover the best ways to PROFIT from this skill, and some sneaky little “Secrets” that will send your response rates into orbit…PLUS simple strategies for extracting MORE Profits out of your current business.

But first of all you might be wondering who is ROBERT PHILLIPS, the guy I convinced to offer this program? And what qualifies him to teach you how to Quickly Create EFFECTIVE Advertising that attracts more eyeballs than Lady Gaga?  That’s a great question so let me address it now.  Here is…

Here’s your opportunity to learn from Robert for a small fraction of the tens of thousands of dollars he commands from Glazer-Kennedy for the Money-Making marketing materials Robert churns out as reliably as the sun rises.  This is truly a “magician shows how ALL the tricks are done” event.  Bill Glazer wouldn’t pay big bucks for Robert’s marketing and copywriting skills if they weren’t returning multiples of that investment.

Any small business owner can do the same once they learn the shortcuts to creating effective ads and when you discover how to extract MAXIMUM PROFITS from your existing business on top of that, you’ll be fully equipped to take on any economic challenge.  But first, let’s talk about…

The “Big Elephant” in the Room…The Economy

Let’s be honest.  These are challenging economic times...and I’m not about to insult your intelligence (and make myself look dumber than Bernie Madoff) by trying to use smoke and mirrors to convince you the economy is stronger than ever…

…but on the other hand the sky is NOT falling.  This is NOT the second coming of the Great Depression…not even close.  It’s not even as bad as the Jimmy Carter recession of the 1970’s if you’re old enough to remember it.  And I trust you’re smart enough not to believe the daily barrage of media hype either.  The fact is nothing sells newspapers and magazines like bad news.  The very real danger for those that start believing the hype is that it can become a self-fulfilling prophecy. 

Finding Good Economic News may seem like finding a needle in a haystack but it’s really not that difficult if you look.  There are two sides to every story.  Take the auto business for example.  All you ever hear about are the US auto makers teetering on bankruptcy and begging Congress for hundreds of billions of dollars to bail them out.  Meanwhile, thanks to some brilliant marketing, Hyundai has cars flying off the lots but you never hear the mass media talking about it.  If you’ve been paying attention, there are at least 2 BIG Lessons to be learned from Hyundai that can be applied to any business no matter how small, including yours (more on that later).

Of course auto manufacturers aren’t exactly small businesses but the same principal applies.  We’re overwhelmed with negative stories about how bad the current economic climate is in general and for small businesses in particular…but Business Week recently published an article full of examples of small businesses that are thriving despite the state of the economy.  Sadly, you probably never heard that news reported on TV because it doesn’t fit into the doom & gloom they’re selling.  Despite the stories flooding the TV newscasts, there are plenty of small businesses owners thriving in this economy.  Try telling them you can’t make money in this economy.  It simply isn’t true.

The fact is you can not only survive but THRIVE and PROSPER in this or any economy…if you have  proven “Systems” and the desire to join the thousands of small business owners who’ve elected not to participate in a recession.  That begs the question…

WHY Do Some Small Business Owners Thrive
While Others Struggle to Survive?

For lots of reasons really-- but first and foremost, the small business owners who are thriving are NOT following the herd and burying their head in the sand like ostriches in an effort to ignore the current economic challenges and hoping the economy will magically be “fixed” when they pull their heads out of the sand.  That’s what most small businesses are doing and one of the best success strategies I’ve ever heard (from Earl Nightingale) says the majority is usually wrong so when in doubt, look at what everyone else is doing and do the opposite. 

And that’s EXACTLY what the most successful small businesses owners are doing…the opposite.  They’re not burying their heads in the sand, they’re actively seeking knowledge, NEW Strategies & Tactics that work in today’s challenging economy and applying them.  They don’t see crisis.  They see opportunity.  Tremendous opportunity.

    As the weaker businesses falter and fail, someone needs to be there to pick up the slack.  Just because a few local businesses fail doesn’t mean the demand for their goods and services disappears.  People still need their clothes dry cleaned, their cars serviced, their taxes done, places to eat.  They still need knowledge, help, services. People don’t just stop demanding these products and services when one business fails, they go somewhere else.  Why shouldn’t your business be that place?  Why shouldn’t you be the one that gets their business?

WHO is this for?

             This is a “can’t miss” opportunity for any small or solo business owner who is:

(1) Serious about using the most effective type of marketing known to mankind; the kind of marketing that smart marketers have been using to make fortunes during good time and bad times.  The economy doesn’t matter when you master the art and science of direct response copywriting.

(2) Tired of being an “Marketing Victim.” You’ve likely been doing well during the recent boom years despite being an “marketing victim” – unknowingly wasting money, not really knowing what marketing works and what doesn’t, because you were following the blind – like the big dumb companies who can afford blimps, clowns, and other indulgences…or can they?  Look at the auto companies, the financial services companies, and many others.  Their years of sloppy, wasteful mass advertising (among other things) has left them teetering on the brink of collapse without Billions in assistance from Uncle Sam.  And if you follow their lead, that’s where you’ll end up too.

It’s not your fault.  Many small businesses follow the lead of the big guys…but just because it’s not your fault doesn’t mean you want to continue that way.  And NOW would be a great time to correct course.

(3) Serious about implementing a proven System for attracting MORE customers or clients, keeping them longer, getting them to buy more often, and spend more money under any economic conditions…a system that brings in customers and sales consistently, reliably, and predictably so you go to bed each night knowing (not hoping and praying) you’ll have a steady stream of customers in the morning.

Surely one (of not all) of those apply to you and your business.  If you’re not interested in MORE business, MORE Sales, MORE Profit, and MORE Income with greater ease and predictability then this is not for you.

Isn’t it Time to Replace Random Acts
and Mediocre Results with a Proven System?

The sad fact is most small businesses don’t have a system.  They market randomly with no way to measure effectiveness and are left frustrated and dejected when business slows down.  Like old adage says, “Even a blind squirrel finds a nut once in a while.”  But who wants to run a business like a blind squirrel?  Isn’t it time to replace random acts and mediocre results with a proven and reliable system?

This is a set of groundbreaking, proven strategies.  None of this is “the same old wine in a bottle”.  Whatever you’ve gotten in seminars past, whatever you’ve read regurgitated in a zillion books, whatever you think you know WILL BE CHALLENGED by what you hear and see – and the PROOF you’ll get from Robert – about a different, better, saner, more productive path to business growth (regardless of the economy) by ATTRACTING ideal new customers or clients.

This system will help you get inside your prospect's head to create the most effective:

Sales copy         Web pages          Fax blasts          Brochures           Flyers            Print ads
Direct mail letters                         Post cards                                          E-mail marketing pieces

This is a system in sync with the emerging NEW economy, where customers have more confusing and competing choices than ever, traditional ad media readership is failing and fragmented, people are overwhelmed with communication, and spending is more measured and thoughtful.  This is a SYSTEM with direct, targeted outreach to carefully selected, ideal customers – literally the opposite of costly, wasteful mass advertising and marketing.  And the best part is you can…

Attend on YOUR Schedule and Watch at YOUR Pace

What’s different and unique about this training is that you can attend on YOUR schedule and watch at YOUR pace.  YOU are in complete control.  It will be taught over four weeks via online videos followed by a live tele-clinic with Robert…but unlike most online video courses you won’t have the inconvenience of having to adjust your schedule, and the hassle of downloading special software so you can watch because it's all there waiting for you. 

Because Robert can show you certain ADVANCED strategies in an online video format, you’ll have a much better and more complete understanding than if they were only explained in words.  And you’ll be better able to apply these strategies to your business.

The first module is available IMMEDIATELY.  You could be learning a marketing system that could transform the way you think about marketing your business in just a few minutes.  Access to the second module will be sent to you  in one week.  And the final module will be sent a week later.  You’ll be given access and you can log in to watch, listen, and learn at whatever time fits your schedule…and you can watch as often as you’d like.  No missing important points.  Just hit rewind and watch it again.

And don’t worry, you’re not going to be left out in the cold.  Robert has recorded a Q&A audio where many of your questions will be answered. You'll get access to it in week four. 

 So What is this System?

It is a set of groundbreaking, practical copywriting strategies. 
Robert calls in the Marketing Message Mastery System.

Here’s just some of what you’ll Discover in this “Marketing Message Mastery System”…

      Why most small business owners are playing a dangerous game of “blind darts”…and HOW you can start creating effective advertising that hits the bullseye with your ideal customers and prospects

      5 Rules for Writing Great Headlines

      The 10 Most Powerful Words to Use in Headlines (from the most profitable headlines of all time)

      10 Fill-in-the-Blanks Formulas for writing effective headlines (including multiple examples)

      The “right” way to talk to your customers & prospects in your advertising (Screwing this up like most marketers do can cost you small fortune)

      10 Big Ideas for Creating Irresistible Offers that Practically force your customers and prospects to act NOW (including an example of how Hyundai is brilliantly doing one of these things in a BIG & BOLD way that blows away their competition…you can use the same strategy)

      Real Life examples of Awful Advertising vs Good Advertising (including analysis and critiques with simple ways to strengthen the ads…you can apply the same ideas to your ads)

      ADVANCED Copywriting Techniques (You’ll be writing like a pro & saving thousands of dollars in copywriting fees when you learn these POWERFUL Techniques)

      The BIGGEST Mistakes Most Small Business Owners Make When Creating a Marketing Message (What these Mistakes are and HOW to Avoid Making them)

      6 Simple (but POWERFUL) Strategies for Boosting Response to Your Ads (It’s ASTONISHING what a huge difference small changes can make)

      5 Ways to Extract MORE Money out of Your Existing Business (It’s like finding money under the couch cushions when you were a kid)

      An ACTION PLAN for implementing a true “System” that will produce predictable and reliable results and put an end to “business headaches” once and for all

      And Much MORE

And there’s NO CLASSROOM THEORY.  These are REAL WORLD strategies and Examples tested and proven under fire.  You won’t be hearing the same old BS from an “empty suit” who made his last sale when phones had cords and car stereos played 8-track tapes.  

Here is what's included in this month-long course:

  Access to 3 learning modules--a total of  27 videos. You will receive access to one module each week
  Weekly worksheets to help you put what you learn into action
  A Q&A tele-clinic audio with Robert where you'll get many of your questions answered.
 

PLUS THESE BONUSES:  

Online Marketing Resources Guide (Value = $147 )

An extensive hard-to-find resource guide filled with all sorts of valuable links ,including Web 2.0 social marketing directory

Yes!! I Want to Attract MORE Customers and Extract MORE Money.

Give me INSTANT Access to the Small Business Profit Stimulation System

     After completing this course, you will be MUCH more skilled and better equipped to churn out effective, attention-grabbing sales  and marketing copy that will produce MAXIMUM Profits in any situation.  The ability to turn words on paper into an avalanche of customers and cash is THE skill that can quite literally change your life for the better.

     And there’s NO CLASSROOM THEORY.  Every example is a real-life actual business example that produced quick and profitable results.  These are REAL WORLD strategies and Examples tested and proven under fire.  You won’t be hearing the same old BS from an “empty suit” who made his last sale when phones had cords and car stereos played 8-track tapes.   At this point, you might be thinking that sounds good but…

How Much is it Worth to Know How to
Create Marketing Messages That Sell?

How much time and money do you spend on advertising, marketing, creating web and sales pages now?  If you are serious about strengthening your marketing and advertising and getting a bigger bang for your advertising buck by attracting MORE customers and extracting MORE profits from your current business, then pay close attention.

Most people have cars.  It’s a basic necessity in today’s society.  And depending on the model you drive, your investment in the car could be thousands of dollars, tens of thousands of dollars, or even more than one hundred thousand dollars.  A car is important part of everyday life and if you’re smart, you take steps to protect that investment and get more mileage out of it.  You do things like change the oil and get a tune-up.

 Well, you can think of this as a “tune-up” for your marketing and advertising.  There’s no need to start from scratch, you can start with what you’re already doing and strengthen it and make if more effective.  In other words, you’ll get more “mileage” out of your advertising budget in the form of a higher return on your advertising investment. 

You could hire Robert to do it for you…but that wouldn’t be cheap.  He has a long track-record of success in churning out profit-pulling promotions and Glazer-Kennedy has paid him tens of thousands of dollars for his expertise in copywriting and marketing strategy.  That’s probably out of range for most small business owners and I truly understand that.

Here’s the deal…$197 for a LIMITED Time

     For a limited time Robert has agreed to share his tens of thousands of dollars worth of marketing knowledge with you for $197…probably less than the investment in maintaining a car each month when you consider the cost of gas, insurance, etc.  And you only need to make this investment once…not month after month…but you’ll reap the rewards of better marketing and advertising month after month and year after year.

     How many sales would it take to cover the investment of $197?  One? Two? Three?  If you honestly don’t think even a small increase in the profitability of your advertising would produce enough revenue to cover the small investment, then this is NOT for you.  But on the other hand, if you can see how quickly you’ll recapture your investment by creating MORE customers and extracting MORE value out of your business month after month, year after year, then what are you waiting for?

     I arranged with Robert for an introductory special offer of $197.   He very well may ask me to raise the price  to his regular course price of $267.00…still a great bargain but why not take the 35.53% DISCOUNT while it’s sitting on the table?  How serious are you about recession-proofing your business? 

     The only risk is missing out on MORE Customer and MORE Profits.  I’m so confident I can deliver on my promise that I’m putting all the risk to deliver squarely on my shoulders with my.....

We want you to fell that you've got absolutely nothing to lose and MORE Customers and INCREASED Profits to gain. And the next question is…

Should You Invest in this NOW?

I’m sure you can come up with lots of reasons to “wait.” Everybody’s instinct is to feel hesitant about opening up their wallet to invest in their business – especially now.  You’re probably no exception.  And that is the best reason I could cite for you to invest in this System right this minute.  Because simply put, it’s getting tougher to get people to pay attention to your, to respond to you, to invite you in, and ultimately, to get out their credit card, checkbook or company purchase order and buy.  You URGENTLY NEED different and superior strategies and tools to cut through the clutter and competition…rise above the weak and panicked discounters slashing their prices…to motivate quality prospects and customers to come to you, choose you, trust you and buy from you – even if they are resisting everyone else. 

“Waiting” just won’t do.  You can’t  just “wait this out” for “things to change.”  Things won’t be going “back to normal” in a few months or a year.  The emerging new economy is going to demand these new and superior strategies permanently.  So wouldn’t it be smarter to get a jump start on those who stubbornly resist change? 

Look, if you are doing really, really well right now and your business is booming, I know you’ll invest in this system.  Successful people succeed for a reason.  Successful business owners are practitioners of the principle of the slight edge.  We’re always alert for and investing in whatever offers us the knowledge we need to go further, faster and easier.

But it you’re struggling a bit, if you have felt the adverse impact of the angst and reality of recessions.....If you’re feeling a bit bewildered by what was working for you no longer producing good results, if you’re frustrated or fatigued or worried…you NEED this system.  NOW.

Please don’t wait.  Please don’t Procrastinate.

To Your Success,

Janis

PS #1 Have you ever wondered why some small businesses almost ALWAYS make money in ANY economy while others struggle to make ends meet?  What do they know that you don’t?  What are they doing that you aren’t?  One of the biggest differences between those that succeed and those that struggle is HAVING SYSTEMS IN PLACE.  Successful entrepreneurs have systems that produce consistent, reliable, predictable results.  The rest don’t.  Here’s your chance to put a POWERFUL and proven marketing system to work for you and your business.

PS #2  This SYSTEM will save you time, make you MORE productive, and make it easier to win in business.  And you’ll be much better equipped to grow and prosper in any economy (even while others cry in their soup).

One of the most famous self-made, from-scratch BILLIONAIRES who started and built his sales enterprise during the great Depression, W. Clement Stone, said that THE biggest difference between highly successful and wealthy small business owners and all others is saying “NOW” and “YES,” or saying “Later,” and “Someday.”  Procrastination is the language of the poor.