Category Archives: marketing information products
If you’ve been in business for a while you’ve probably got what I call a personal business library. This is an accumulation of your written materials, like articles and blog posts, as well as audios, charts, graphs, checklists, or videos. In addition you have information from other experts and you have research you’ve done in your niche.
You have a small business. You have knowledge and expertise….but you really need more income and you need it quickly. The fastest way to create some cash flow and build your subscriber list or your social media following is to create an information product. There are a number of easy-to-create information products you could choose [...]
There is a misperception that it’s difficult to create information products. Nothing could be further from the truth. Before we talk about tsunamis, first we’ll talk about the five crucial steps you need to master to create and sell numerous information products that will not only bring new clients into your higher priced services, but [...]
Sometimes when you’re struggling to really make a go of your business, it’s tempting to look for the latest “money making” opportunity as a way to end the struggle. The hope is that your frustration, long hours and hard work will disappear and you’ll be able to relax while cashing in. Or you may be [...]
Have you ever created an information product- say a home study or membership program,
an e-book or online workshop that didn’t sell? I have. Are you surprised?
You don’t need to be stuck year after year selling time for dollars, working ridiculous hours, or struggling to get a handful of clients. That doesn’t have to be your fate because there’s another way. If you have knowledge or expertise in any area, whether it’s business, the arts or a hobby, most likely there are people who want to learn it. And they may not want to have to show up at a class or conference to learn.
As a small or solo business owner you undoubtedly have a wealth of knowledge and expertise that others need and want—probably more than you realize. Many of you may have purchased downloadable e-books, home study courses or other information products in order to learn about some aspect of business or marketing. Information products remain a [...]