Category Archives: Marketiing model
Of all the marketing methods that work to increase sales, none is ever more effective than “word of mouth”. And it’s easy and costs nothing. So how do you get referrals?
One of the biggest mistakes small and solo business owners make is doing random, or what I call “shot in the dark” marketing, and expecting great results. With this approach you place an ad here, an article there, and maybe go to a networking event. It’s like throwing a dart at a target in the dark and [...]