Category Archives: Copywriting
If your prospects can’t determine – with crystal clarity – what you do and how it will benefit them, all your copywriting efforts will be in vain.
Imagine changing just the words on one of your web pages and suddenly seeing a spike in people signing up for your mailing list, or buying from you. It happens everyday. Yet I see small business websites all the time with poorly written web copy. These business owners just don’t understand why their website isn’t [...]
Never has writing outstanding marketing messages been more important. Just think about how much information you come in contact with each day on web pages, e-mails, social networking sites, TV, radio, billboards, magazines, newspapers, T-shirts, snail mail, brochures, flyers…. Wow, it’s really overload. So how do you get yours to grab someone’s attention? So many [...]