Small Business Coaching | Mentoring | More Clients and Sales

Is Dreaming Big Hurting Your Business?

Written by Janis Pettit on September 14, 2011 — Leave a Comment

The title of this article may have caught you off guard—since I always encourage people to THINK and DREAM BIG. Lately though, I’ve had an opportunity to speak to dozens of small and solo business owners who were interested in enrolling in one of my coaching programs. I was surprised at how many people have a big dream, expert knowledge and experience, but even thought they work hard they’ve spent months or even years stalled and the dream has never gotten close to becoming reality.

If you’re in this situation the effect on you is that you can easily become discouraged and start to believe that the dream is an impossible one. That leads to lack of motivation or becoming stuck.

What we’ve been taught to believe is that if you have a dream you simply have to follow this 3-step formula

  • Set goals
  • Take Action
  • Get the results you want

Unfortunately this formula is missing some crucial stumbling blocks. Because it’s WHAT actions you take that determine the outcome you get, and the actions you take are determined by three factors:

1)      Your underlying beliefs, thoughts and level of confidence—in other words having an entrepreneurial mindset

2)      Whether you have a healthy mindset and relationship around money

3)      Knowing what to do that will work–in other words, which specific proven strategies and action steps will actually get you the results you want

Sadly I often see people who talk to me passionately about their dream, but when we start digging to see what’s happening in their business, what their challenges are and why they are stuck, what often emerges is that the marketing message and branding is not working, and that there is no real profitable business model in place, that they simply do not have an entrepreneurial mindset. If your website is outdated, ineffective and not getting any traffic; if you are not promoting your business enough or are unsure how and where to find the clients you need to dramatically increase your income; if your marketing systems and business structure have never been developed because you just didn’t know how to do so, then how can keep growing? After all, how can you do what you don’t know how to do?

When you do what you know but it’s not working; when you work hard but are still barely getting by, then the dream starts to hurt. It starts to seem like a lost possibility. What saddens me is when I see that people gradually start running their business based on a belief that they can’t make the money they deserve. And it becomes a “catch 22”. Saying “I can’t afford to invest in my business” becomes a mantra that comes from fear and keeps you stuck exactly where you are—doing what’s not working. Because it stops you from getting the help you need to breakthrough your personal roadblocks and learn the step-by-step skills and strategies that will make your dream a reality.

Thinking big and having a big dream only work when you want it so badly that you’ll do whatever it takes to achieve it. In many cases the reason behind the dream is the desire for financial freedom, the passion for doing what you love and the desire to be of service. How strong is your passion? Are you willing to step outside your comfort zone and try a new approach?

Here are some important and tough questions to ask yourself so you can begin to turn things around:

  • Do you truly believe you can make the kind of money that will create a lucrative lifestyle business? If the answer is no, then ask yourself why you believe this?
  • Are you charging what you’re worth or simply selling time for dollars?
  • If you kept doing what you’re doing now, would you be any closer to the dream in six months? If not, what needs to change?
  • Do you have a big, but realistic dollar-for-dollar written plan for exactly how you will create a six-figure income?
  • What  action could you take today to get a new client?

Your business depends on your honesty in answering these questions. And so does your dream. So take the plunge. Don’t settle for stagnation. Don’t let thinking big hurt when thinking big combined with the right action steps can transform your dream into your everyday life.

Post to Facebook Post to Facebook

Posted in entrepreneur, Mindset | Tagged , ,

Building Influence Means Building Sales

Written by Janis Pettit on August 17, 2011 — Leave a Comment

You may have wonderful ideas for products and services and you may have worked hard to set up a great small business website. Perhaps you’re networking and trying really hard to get people interested in what you do. However if the results have been disappointing or a bit slow, it’s not the economy. The problem is more likely that you haven’t built your sphere of influence.

Building your sphere of influence is like fishing with a net—okay I’ve never fished with a net, but I have a good imagination! If you fish with a pole you catch just one fish. You can move your boat and cast the pole again and maybe catch another fish. But you’ll only have two fish. If you cast a net just once, you could end up with a boatload of fish that will feed many people.

If you are struggling to get enough clients, most likely you haven’t gathered enough fish in your prospect net from which to cultivate clients, or you just aren’t promoting your services often enough. Or both. Let’s look at how casting your net widely can influence the results you get.

Your ultimate net is your e-mail list. This is your biggest asset. But you can also build a network of fans and followers in other ways. If you create a product or program and you can only introduce it to 100 people because that is the number of fans, followers and subscribers you have, you can imagine how hard it will be to make money since the average conversion rate is around 2% to 3%. But if you had, say 2000 subscribers, 200 members of a social media group that you created, and another 2000 followers on Facebook and Linked In, although this is not huge, your sales would be significantly more IF you have built a solid relationship with those people.

This is why a significant amount of time every week needs to be dedicated to attracting traffic, subscribers, followers and fans and following up with them to build a trusting relations. Much of this can be outsourced but if either element is missing—attraction and nurturing—your sphere of influence will not grow.

Now let’s talk about the crucial importance of nurturing and building relationships with these people. Just accumulating names like trophies won’t get you far. People want to know you care about them and their success. So it’s important that you decide ahead of time what will happen on the back end once people begin to follow you. How will you prove to them that you are a valuable expert? How will you show them that you can get results? How can you gently build excitement with them about your products or programs? Decide ahead of time so you are set to go once people find you.

You may not realize this, but your most important job is promoting your business and building your sphere of influence. No matter how outstanding you are at what you do, if no one knows about you, you won’t be able to share your talents and make money doing so. Think about how you spend each day. Are you spending too much time researching, perfecting, pondering, responding to e-mails, or just unfocused or overwhelmed? Re-focus your time on building your sphere of influence and start offering product, programs and services to these new fans. They don’t have to be perfect. They just have to help and people will be happy they found you.

Actively working on attracting followers and nurturing the relationship–these two strategies alone can quite literally double your sales. Turn this into a rinse and repeat system and you will be able to stop worrying about how to get new clients.

Post to Facebook Post to Facebook

Posted in entrepreneur | Tagged , , ,

My Aha Breakthrough about Limiting Beliefs

Written by Janis Pettit on July 12, 2011 — Leave a Comment

Having been on a spiritual journey for some years, and knowing that owning a successful business is also about self growth, I am very aware that what we believe determines how we think, what actions we take and the results we get. Many people call this acquiring the entrepreneurial mindset.

I certainly understand how easy it is to slip into default in our daily, busy lives and to forget to work on expanding ourselves to a new level of consciousness. It’s easy to settle for where we are, even if it’s not where we really want to be. I think that we all go through cycles where we do this.

I also know from working with hundreds of talented business owners, that if we stay in that place we’re truly sabotaging our long term success because we’re not growing, and we’re not facing those hidden beliefs and fears that are holding us back and then working on changing them.

Recently I took a good, hard look at some situations in my life that were not quite as I wanted them to be. It seemed that I had achieved and received about 80% of the outcome I had hoped for but the other 20% eluded me.

Then it hit me like a lightning bolt—the missing 20% fell into an area where I had experienced doubt, where I had been feeling resistance and fear and even voicing concern to close friends and confidants. It wasn’t just chance that I had not gotten a 100% outcome. I had gotten the exact outcome from the Universe that I had asked for. The 20% I didn’t get was the part where I was literally and unconsciously saying “no, I don’t want that”.

Have you experienced this in your business or your personal life? No matter how hard you push or try, it seems like you’re on a very steep uphill climb. You’re working really hard but not getting the results you say you want. Here are 3 simple steps that will break the cycle.

  1. Write down specifically what’s not working.
  2. Then honestly ask yourself what you truly fear, believe or are resisting that is causing these unwanted results.
  3. Begin to work daily on becoming very aware of your fear or resistance around this issue and letting it go by affirming the opposite. Become aware where you may be clinging to your belief out of fear.

For example, if you fear that you will never make a generous and consistent income from your business, then no matter how hard you try, you won’t. I’ve seen this happen more times than you’d imagine to small or solo business owners who proclaim vehemently that they “can’t afford it”—“it” being something that is crucial to them growing their business. It could be anything from a professionally designed website to coaching or mentoring that they truly need. Whatever it is, they believe or fear they can never make enough money to justify investing in themselves, and the result they get is exactly that–not enough money, even though they have the expertise to create great success.

Try doing the 3 steps above and you won’t believe what starts to open up and be revealed.

My real “aha” moment was seeing that we can understand the concept that we need to change the way we think, but unless that concept has traveled the long road from our head to our heart, we haven’t really gotten it on a profound level. You can know what works in theory, but until you feel it deeply you will probably not take action to change it.
This is the reason that two smart women can learn the same business building strategies, and while one will jump on it and succeed in no time, the other will take months. The second wasn’t quite ready to make that journey from knowing what would work to feeling moved deeply to go after it.

I’ll be working on manifesting my missing 20%. What about you?

Post to Facebook Post to Facebook

Posted in entrepreneurial mindset | Tagged

Are you hiding behind your computer?

Written by Janis Pettit on June 28, 2011 — 1 Comment

Three Offline Marketing Strategies that Work

I know how easy it is for days to pass by and you’ve hardly spent a minute away from your computer. It’s easy to get caught up and even mesmerized by the onslaught of emails, information, requests, research, social media– even product creation and to forget that offline marketing is crucial.

The problem is that after a while you become isolated from people—you know–the ones that might really like to hire you. Sometimes we dig into a project and just find time flying by, but more often I see business owners who don’t feel confident stepping away from the computer and really connecting with people face-to-face. Or they just don’t know where to begin to pursue an offline marketing strategy.

It’s very easy to feel like you work hard when you’ve just spent hours in your office, but you may be disappointed with the results you’re getting. As a knowledge or service based business, you’ve got to connect with people directly. Although you may find many new clients online, as I do, ultimately it’s about the relationship you build with those people.

Here are three lead generation activities that will get you out from behind the computer, connecting with people, building powerful new relationships and even having a bit of fun!

Networking Strategy

Do you spend time and money attending local networking meetings with little result? I’ve seen this happen more times than I can count. The reason is simple. It’s the same reason the majority of business owners struggle in general—no strategy.

Here are just a few tips to help you create a successful networking strategy–

  • Pick organizations whose members are your target market or whose members serve clients in your target market.
  • Prepare a Mesmerizing Sound Byte that quickly explains the results you get with your clients and the problems you solve, not just what you do. Engage people and make them curious to learn how you do it.
  • Set goals for the results you want before you attend meetings. Offer a downloadable gift or an invitation to a live workshop to people who seem interested in what you do. Then get their card and put them on your mailing list to receive the gift. Or follow up with them immediately with all the details about how to register for your workshop.
  • Be a leader. Think about creating your own meetup or local networking group. Meetup provides a great opportunity to build a group of followers in your target market. Or volunteer as a board member of a networking group where you are connecting with great prospects so you stand out and are noticed.
  • Speak – develop a signature speech and pursue speaking opportunities at strategically chosen groups.

Phone calls

E-mail will never replace the power of a live phone conversation. Set up phone appointments with people who could become a center of influence or a great referral source. Set up phone appointments with prospects that are interested but need a personal connection with you in order to say yes. Use phone call as part of your marketing process and you will dramatically increase your sales and cement your relationships.

Mastermind Groups and Leads Groups

I always participate in masterminds and consider them a foundation for my success. The best strategy is to handpick a small group of people who are as or more successful than you and from whom you think you could learn. Ask them to participate in a regular mastermind. Set an agenda and goals and hold each other accountable. You’ll be amazed at how much this can influence your success.

Leads groups can be powerful as well. However be sure that the other members are really in a position to send you the type of prospects you want. If there is no synergy between what they do and what you do, there probably won’t be a good fit. You could even create your own leads group.

Right now, chose one of these three “get out from behind the computer” options and get started! You’ll feel exhilarated by the human contact and excited about getting more new clients.

Post to Facebook Post to Facebook

Posted in Marketing | Tagged , ,

How to Price Your Products and Programs to Increase Your Income

Written by Janis Pettit on June 17, 2011 — Leave a Comment

Clients often ask me how they should be pricing their knowledge or expertise-based products, programs and services. Most are undercharging and losing a lot of income as a result. My new clients often tell me that they wanted clients so much that they charged the least amount possible for fear that their client wouldn’t pay more. This approach has left them with not enough income and clients who don’t really value their services.

When you’re pricing your services you need to pay attention to 3 things–

Understanding and communicating the Value of Your Results

Make a list of the results your client will get when they use your product or service and be very specific. Is it a measurable result, like more time, more income, less weight? Or is it a life enrichment benefit, like more free time, more happiness or better relationships? Now give those results a lifetime value.

If you can help a client make more money year after year, that’s worth paying you a substantial fee, isn’t it? If they feel lousy most of the time and you help them restore their energy and health isn’t that worth a very good price? By undervaluing your services and undercharging you demonstrate that you don’t really believe you’re worth more. You end up attracting clients who hope to get a lot for a little and who will often not follow through because they haven’t invested much.

People buy based on PERCEIVED value. So it’s important that you pinpoint every single benefit, result and deliverable that your client can expect to receive when they buy, so that they perceive that they are getting even more than they’re paying. This is where how you communicate your offer and the marketing language you use becomes crucial.

Also look at what your very top competitors are charging as this will give you a price range. Then push yourself a bit outside your comfort zone to match those prices if you are delivering equal value.

Understanding the Buyer’s Set Point

People have buying patterns and set points, in fact we all do. One person may only be willing to buy a product under $50, but will do so again and again. At the end of the year that person may have purchased 20 of these $50 or under products and have spent $1000 without realizing it. Each of these products provided them with a little bit of the help they needed, while another person would rather delve deeply into mastering a solution that will help them get results quickly and wouldn’t think twice about investing the entire $1000 at once.

You may want to only work with people who see the value of investing in a higher-priced, higher-results, comprehensive solution, or you may provide products at different price points to start building a relationship with the lower price point buyers by offering them a solution that involves less of your time, with the hope that they will keep buying from you. People usually have to have a real “aha” moment or be frustrated enough that they are ready for real change before they change their buying set point.

Assessing your Pricing Mindset

Are you scared silly at the thought of raising your prices? If you are, ask yourself why. Just for fun take the amount of sales you generated in the last six months and multiply that amount by 150%. That is equivalent to raising your fees by 50%. Now divide the answer by 6 to give you a monthly sales figure. Look at that figure compared to what you really made and you’ll see an example of how much money you may be leaving on the table. So if you had 20 clients each paying $400 a month and you now had 20 clients each paying $600 a month, you would be making $4000 more per month. That’s a simplistic example but it’s also eye-opening.

You will start to find that more dedicated, high level clients come your way when you improve your marketing language to get clear about your results and when you charge what you’re really worth. If this scares you, ask yourself why.

  • Do you fear that less people will buy?
  • Are you afraid that making more money will mean more time working? This is a myth I hear often and the truth is actually the opposite.
  • Do you give away too much for free and feel guilty when you charge?
  • Are you worried that clients won’t think you’re giving them enough for what they pay you? Ask the clients who have worked with you. Were they happy with the results? I bet the answer is yes.

Whatever is holding you back mentally from adjusting your prices so you can create a robust business and a great income is something you need to face and work on overcoming.

Post to Facebook Post to Facebook

Posted in Pricing | Tagged , ,

Website Mistakes That Could Be Hurting Your Business and What to Do About Them

Written by Janis Pettit on June 7, 2011 — Leave a Comment

Most small and solo business owners know they need a website to be taken seriously as a business. They spend time either planning it or even spend endless, frustrating hours trying to design one themselves. Or they pay too much for a site that doesn’t bring in any new business. And they really don’t know how to change the results they’re getting, so they just either ignore the dismal performance of their website or keep making tweaks that still aren’t increasing sales.

I’ve seen this happen too many times. In fact, it’s what I usually find when someone contacts me about coaching or about entering one of my programs. I see amazing, talented women (and some men too) who get great results for their clients, but they struggle to keep the pipeline full. They have picked up information and tips here and there and have created a website that has some of the elements they need. But they have often missed the key elements that will pull everything together into a website powerhouse that attracts leads and gets them to take action. The result is that they are missing out on targeted traffic, leads, subscribers and paying clients that could double or triple their income.

Your website is your virtual storefront. What would you think of someone who opened a store but left the lights off and the shades drawn? Yet that’s essentially what you do when your website is underperforming. So what are the mistakes that could be hurting you?

Here are the 6 biggest mistakes that I see often and tips for easily eliminating them.

1. Poor design

WordPress has hundreds of great templates you can use a starting point. Most are free. Then you can pay a designer to customize the template with your colors, logo and branding so it looks professional. If it doesn’t people won’t take you seriously and they’ll look elsewhere. You’ve often heard that when you walk into a room it takes just a few seconds for people to form an impression of you. The same is true of your website.

Make sure you chose 2 basic colors that look great. Be sure you have dark text on a white background. Remember people are coming to your site to get some quick information. If it’s difficult they’ll leave. And include some great graphics or photos, which will really enhance your site’s appeal.

2. Poor copywriting

If the website content is all about what you and not about your prospects’ problems and the results they’re looking for, they will leave. When I see a site that says “welcome—we do this and we do that” I know they aren’t getting the results they want. And what about your sales pages? You need a dedicated sales page for each product or program you sell.

3. Too much content, or too many topics covered

Each page needs a purpose. Keep it brief and focused on one topic, unless it’s a sales page, where a long page with lots of details works best. Use bullet points and checkmarks to emphasize key points. You don’t want to overwhelm or confuse people, but you do want to include all the pertinent information they need.

4. No opt-in form or call to action

This is BIG. You need an opt-in form at the top of every key page that asks people to sign up for your mailing list in exchange for a valuable gift, like a report, video, mini-course or guide. This is your call to action and, other than your About Us and Contact Us pages; every page should have one clear call-to-action. After all if you’re getting traffic, but no one takes action, the traffic is worthless.

5. No social media links

Today these are essential. You need to have a way for people to connect with you on social media.

6. No SEO

By simply focusing on the insertion of great keywords on each page of your website, you can begin to get some notice from the search engines. You do need to learn the simple system that will help you with SEO, but it’s not hard and it can mean tons of free traffic.

Finally, adding video will make a world of difference. If you want to shorten the learning curve and dramatically increase the money generated by your website, then get the expert help you need to show you how to make it shine. I’ve seen amazing people give up in frustration because it seems so hard to get clients. The truth is that there are people out there who would love to have access to your expertise, your products and programs. But they aren’t finding you, so start turning that around!

Post to Facebook Post to Facebook

Posted in Website design | Tagged , , , ,

Why You May Be Struggling to Get More Clients and What to Do About It

Written by Janis Pettit on May 25, 2011 — Leave a Comment

Lots of amazing women business owners tell me that in spite of lots of effort, they regularly struggle with how to get more clients. They are experienced experts, with creative ideas and a burning desire to make a go of their business. But they feel out of sync when it comes to marketing. They hesitate to promote themselves because they don’t “like to sell”. They fear appearing pushy or perceived as only being about the money. And they are really unsure what type of marketing will work. So they use the “spray and pray” method, hoping that something they put out there will pay off.

Why has this happened? Everyone knows that if you don’t promote and market your services you’re out of business. Imagine putting yourself in a position to have to give up your dream because you simply didn’t know how to market yourself or you were uncomfortable doing so. Think of all the people who need your help, but won’t get it!

Recently I’ve been on a mission to resolve this issue, so that your star could shine the way it should. It stems from the business environment in which many of us were trained. The marketing environment of ten or twenty years ago was all about “head” centered marketing. In this marketing model, the bottom line was all that mattered. So overpromising, hype, and aggressive tactics were okay as long as the sale was made.

That was before social media when suddenly customers gained all the power. The old model no longer works and as long as you continue to associate marketing with that model you will feel uneasy about promoting your business.

Instead try switching to the new “heart” centered model. With this model, your marketing goal is to be authentic and honest in your promotions, deliver what you promise in your marketing, charge a fair price for the value received, and you strive to build trusting relationships with your subscribers, prospects and clients. This doesn’t mean you give away your services or that you give in to unreasonable customer requests. It means that your marketing is built on integrity and service, not on “the sale at all costs”. It’s not just about the numbers; it’s about the people who buy from you.

You still need to master the art of marketing strategy. You still need to learn what marketing activities and tactics work. You still need to create Mesmerizing Marketing Messages™ that compel people to pay attention. But your marketing messages are based on a deep understanding of the problems your prospects face and on helping them get the results they want.

When you market in this way, people say yes much more easily. Do you have to ask them to commit? Yes, but they will do so because there is a sense of trust and mutual respect that you’ve established with them, and they will refer you to others when you deliver what you said you would. And yes, sometimes people will say no to you, but that’s because they were not drawn to you or were not ready for what you offer. That’s okay.

So take a look at your discomfort around marketing and sales and ask yourself, “am I basing this on an outdated belief?” Are you keeping your business at a barely-surviving level because you are not promoting enough? Just keep promoting your business with passion and integrity. Offer value based information and you’ll build a community of followers who want to work with you. Use the new “heart” centered model and you’ll see your business grow.

Post to Facebook Post to Facebook

Posted in Get more clients | Tagged , , , ,

How to Turn 1 Article into an Avalanche of New Traffic, Subscribers and Leads

Written by Janis Pettit on May 20, 2011 — Leave a Comment

I created a 10-minute video for you.

How to Turn 1 Article into an Avalanche of New Traffic, Subscribers and Leads

I know this is probably your biggest challenge-how to get more clients. And when your marketing isn’t working the way it should, it leads to self doubt and confusion.

The video demonstrates a simple traffic system that will get you started fast and that you can repeat again and again. There are thousands of people out there who probably would love to have you
help. But if you never connect with them, your business will fall flat.

So enjoy the video and please leave me a comment and let me know what you think, and if you have any questions.

The Create a Client Windfall Workshop (with the built in Done-for-You solution) starts June 1st. Register by May 29th to get an extra 2-hour intensive with me and save by registering early.

Post to Facebook Post to Facebook

Posted in Get more clients | Tagged , , ,

The 10-Day Get More Clients Challenge

Written by Janis Pettit on May 3, 2011 — 1 Comment

Did you ever feel powerless and overwhelmed by the bombardment of marketing information? I know I’ve felt that way. Well I think it’s time to break the process of getting clients down to a simple system. You don’t need to feel stuck any longer. Start by watching this video and taking my easy 10-Day Get More Clients Challenge. In the video I’ll reveal 4 mistakes you may be making that are blocking you from getting your message heard and from getting new clients.

Then I give you 3 Action Steps to take in the next 10 days that will start to lift the veil on how to start the ball rolling.

Please LEAVE YOUR COMMENTS and let me know how you’re doing. Once you complete the 3 steps post the results.





Post to Facebook Post to Facebook

Posted in Get more clients, Marketing, Online marketing | Tagged ,

4 Ways to Get Known Fast

Written by Janis Pettit on April 25, 2011 — Leave a Comment

Want to know one of the biggest challenges women face when trying to grow their idea, knowledge, or service based businesses?

It’s how to quickly build an expert reputation and start to have a name people in your target market know, seek out, remember and recommend. Because if you don’t, you’ll get lost in the marketing clutter and struggle to get enough leads and clients.

In order to grab the attention of information saturated people, you need to provide them with a message or opportunity that’s not only compelling, but that touches them emotionally, or that offers suggestions as to how to solve an urgent problem that they currently have. Here are four suggestions for building your reputation quickly.

1) Become a nicheologist

Huh? What does that mean? Recently I was searching for sofas in the French country style. My online searches kept turning up pages and pages of sofas—just not in the style I wanted. I finally gave up. If I had just found one wonderful website with exactly what I was searching for I would have been thrilled and may even have become a client.

In the same way you need to find your niche, your sweet spot, the one that makes you stand out to a specific group of people. Niches that are too broad are too competitive and vague. More and more people want to hire someone who is an expert at solving their specific problem. Better yet, if you see a problem presenting itself over and over in your market and you know people would pay for a solution, you’ve found yourself a ready-made niche. This makes it so much easier to STAND OUT and be noticed.

2) Connect and associate with top experts who already are well known in your market

Creating relationships with top experts in your field will help you be associated with that level of expertise. There are many ways to engage with these people. Promote a product for them and they may be interested in promoting yours. Consider interviewing top experts, record these interviews and use them to deliver a tele-summit or put them together as a for-sale product. Promote these interviews in social media. Follow and engage with these people on Facebook and Twitter.

You will also be inspired to move quickly to the next level and you will be inspired by their success.

3) Create an experience that will engage your prospects on an emotional level

How can you create a real experience for your market? You can do this through a video, a tele-class or webinar or by speaking at events and meetings. Just spewing information will not do it. You need to connect to your prospects at the level of their deepest problem, their most cherished dream, and the results they need and want. You need to become a change agent—someone who really changes your clients lives in some positive way.
Once you do, people will start to talk about your business and refer you. They’ll suggest that their friends follow you on social media.

4) Boldly display proof that you get results

I’m often amazed when I talk to a business owner and they tell me they only have a few weak testimonials tucked away on a page on their website. Every successful interaction with a client is an opportunity for you to get a glowing testimonial. Ask your clients where they were when they started working with you and where they were afterward. Videotape them. Ask to use their name and website. Then put those testimonials boldly on every webpage and on all your marketing materials.

You absolutely must stand out in today’s marketplace if you want to generate six figures. Ask yourself, am I holding back or do I have the determination and courage to stand out.

Post to Facebook Post to Facebook

Posted in Business strategy | Tagged , , ,
« Older Entries Newer Entries »


About Us |  Small Business Coaching | Events |   Products  | Speaking | Free Gifts |  Blog  | Contact Us  |
       Affiliate Sign Up   |    Terms of Use and Disclaimer     |     Privacy Policy


SmarTrack  ¤ Copyright © 2004- 2011 ¤ All rights reserved
Small business coach for small business owners and the self-employed