I want to challenge you.  Even though the economy seems shaky, now is not the time to give into fear, to retreat and give up.

In the last week I’ve talked to business owners who were scared and as a result were making detrimental, even disastrous business decisions. You have a choice right now if you want to keep your business profitable.

Option #1: You can retreat by cutting expenses, reducing marketing and consulting expense or laying of employees if you have them. This approach seems safe but will keep you stuck with little or no growth and will create personal stress.

OR

Option #2: you can become more focused and pro-active and get out of your comfort zone by trying new, creative marketing strategies, creating repeatable systems that work, and getting help from experts who can show you exactly what you need to be doing now.

After talking to a business owner for 10 minutes I can pretty much figure out which choice they’ll make. I can hear the fear and hesitancy in their voice if they’re choosing option #1, and the determination and optimism if they’re choosing option #2.

I’ve been through a few of these economic downturns and Option #2 will not only keep your business profitable, it will set you up for explosive growth moving forward.

In order to help you now, as much as possible, I’ve developed the

Breakthrough Crash Course Tele-Class Series

Over the next 4 months join me for any part of this series where I will cut to the chase and share with you the best strategies and tactics you can implement immediately to stay profitable now. No holds barred–I’ll be sharing what is working now for me and others whose businesses are continuing to profit.

This series starts off with a bang with the

Business Owner Super Conference,

where you can get access to 13 nationally known business experts at no cost. All you need to do is call in to the twice weekly tele-classes for the next six weeks.

Being proactive means taking action now. It’s so tempting to procrastinate or put things on the back burner. We all do it. But now is the time to work on changing this habit. So go check out these resources I’ve created for you now so you can keep getting the clients and revenue you need to grow.

Janis

I’ve lived through a number of economic downturns and recessions and after a while you start to accept the up and down cycles as normal. But the most recent developments regarding Lehman Brothers, together with inflation, the mortgage mess, gas prices-well you know the rest-is really a bit much.

Will things get better? Yes, but most likely after the election. Will there be some discomfort? Yes, there always is. I can remember waiting over an hour in the freezing cold in gas lines back in 1974 when I was barely out of college. Things got better then when it seemed they never would, and they will now. But at the moment it may not feel that way. So here is what you need to do to keep your business prospering.

• Don’t hunker down by resisting change and thinking that if you keep doing things the way you always have you’ll be fine. Be creative in developing new ideas, products and services
• Do increase-yes, increase your marketing. But only do marketing that gives you a direct return on investment. No marketing just to increase visibility or for branding purposes.
• Think strategically. Plan exactly how you will make money over the next year and make a plan including details like marketing, budget and financial projections. Sound hard? It’s really not. Every small or solo business that does this out performs their competitors by a mile.
• Be conservative with your cash-make sure your cash flow is good. No impulse buys right now. Spend money on marketing and necessary marketing materials, mentoring to learn ways to fastrack your business, and product development.
• Take higher priced services and information products and break them down into sequential, lower priced services and “knowledge nuggets” to increase sales, as lower ticket items will sell better right now.
• Work hard to increase customer service and customer loyalty by following through on what you say you’ll do and producing stellar results. Also provide personalized customer support.
• Develop strong referral and joint venture systems and strategies that will dramatically increase sales.
• Stay optimistic and focused - it won’t serve you well to spend time worrying and then going in ten different directions trying out would be opportunities. It’s a recipe for failure

If you want to know exactly how to implement this “recession proof” business advice, go to Maximize Your Profits Now and learn about a business mastery system that will help you create a solid 6 figure income and sail through this tough period with flying colors.