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The Instant Gratification Trap

July 9th, 2008 Janis Pettit Posted in Small business growth, Time management, mind set 2 Comments »

 My 13 year old daughter and her friends are totally into instant gratification. They are the sound byte generation.

We live in an instant gratification society. I admit to wanting things instantly because I feel I don’t have time to wait. I’m working on becoming more patient, I swear. Where did this come from? I grew up with snail mail, without fax machines and e-mail and without computers. As technology speeds forward, just about everything becomes instantly available. We begin to expect it and then feel annoyed when we have to wait.

The problem occurs if this way of thinking spills over into our business.  Being an instant gratification junky doesn’t serve you well if you expect an instant response to your marketing, instant results from what you learn from courses and books, instant response to your e-mails, newsletters, and offers. Instant success. You know those offers that promise to make you an instant fortune on the Internet in days if you use their system? They’re just playing a psychological game that feeds into our natural desire for instant gratification.

It’s easy to start a project or a business and feel excited, enthusiastic and motivated. It’s hard to accept delayed gratification, to stick in there until you reach the finish line even when you don’t see dramatic results right away. The most successful people I know spent several years seeing small, unimpressive results before they really took off. They don’t often tell you that but it’s true. This has been my experience with every business I’ve owned in the last 20 years. There were times when I wanted to quit, times when I thought I must be doing something wrong. But I stuck with it, made re-adjustments when necessary, studied and learned from mentors who were already succeeding, and it paid off every time.

So don’t fall into the trap. Buy into the dream instead. Persist.

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Admitting You Were Wrong Could Save Your Business

June 19th, 2008 Janis Pettit Posted in Entrepreneur, fear of failure, home based business, mind set, self employed No Comments »

We all have egos. How could you be a successful business owner without a certain level of self confidence? You make important decisions and take risks and you have to believe in what you’re doing.

However, that ego can get in the way when a decision you made turns out to be wrong. I’ve seen many business owners stick with something well after it was obvious it was hurting their business because they were too proud to admit it was a mistake. This happens in big corporations as well. Big companies continue to do things the way they always did them because, well, that’s the way they always did them. While the rest of the world moves forward, they remain the same until they become obsolete.

Whether it’s a product that bombed, marketing materials that aren’t working, or an employee that just isn’t serving your company well, you need to say “I made a mistake” and correct it. Maybe you even picked the wrong niche. It’s okay. Businesses re-invent themselves all the time. The marketplace constantly changes. It doesn’t mean you have failed, but that you have learned what doesn’t work.

I just heard a story on National Public Radio yesterday about Steve Jobs and Pixar. Pixar didn’t start out being the leader in computer animation which they are today. But when Steve Jobs (founder of Apple) saw an emerging opportunity to re-focus Pixar in that direction back in the 1990’s he jumped at it because he’s a brilliant entrepreneur.

No one likes to say they were wrong. But true leaders do so willingly, knowing that to waste even a day continuing to travel down the wrong road is costing them dearly.

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How your thinking can hurt your small business and your life

March 19th, 2008 Janis Pettit Posted in Eckhart Tolle, Entrepreneur, Law of Attraction, Oprah, Small business growth, The New Earth, home based business, mind set 2 Comments »

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At one time I thought that how I spent my time was the essential ingredient in determining how well I succeeded. That’s so true but I now also realize that how I think determines how I spend my time, so I go a bit deeper.

Oprah is currently doing a webcast book study of The New Earth  by Eckhart Tolle, the author of the New York Times bestseller, The Power of Now. Tolle is a visionary whose ideas are so powerful that they have caused millions to experience more joy in their lives. I’m one of those people.

His basic philosophy is that we need to work to stay totally focused on the present moment and steer away from our incessant thinking loop about the past and future. Of course all that exists is the present moment, since the past is gone and the future is but a present moment that hasn’t yet arrived. Staying totally present opens us to a whole new level of creativity and productivity. It deters you from thinking about and acting on past beliefs and habits that no longer serve you well and it stops you from believing that the present is just a means to arrive at some future time when you will have achieved enough to be happy.

How can staying fully present affect your business?

Here’s an example. Say you sit at your computer answering e-mails and surfing the web doing “research”, when you know that to move your business forward your time would be better spent on product development or calling and connecting with prospects. What is going on in your head that causes this self-sabotaging behavior? What are you feeling? Most likely the unconscious dialogue goes something like this.

“I feel guilty because I’m wasting time, which is what I always do since I know I can’t succeed at this anyway” 

“That project is so huge I don’t know where to begin so I’ll just not start”.

“If I call that person I’ll probably just get voice mail or they won’t have time to talk to me so I’ll wait until another day”.

“If I don’t make more money soon, I’ll be a failure

” I’m so busy I don’t have the time to create a strategy or plan, so I guess I’m stuck in overwhelm”

Where do these stories we tell ourselves come from? If you didn’t tell yourself those stories, which come from past belief systems about yourself and the world that you’re buying into, the scene would look more like this.

  • Business owner sits at computer.
  • Business owner feels inspired to write out product ideas and does so.
  • Business owner wants to connect with people who truly need this product, so she makes calls.

Period. No mental junk. Only what is right in front of you at the moment that you are inspired to do from a peaceful place. And each task would feel like it just flows.

When we buy into past stories, or spend the present dreaming about the future, we end up wasting time now.  The result could be any of the following:

  • Resigning ourselves to never reaching your dreams
  • Being regularly distracted
  • Procrastination
  • Incomplete projects
  • Avoiding important networking events
  • Avoiding making key phone calls
  • Telling yourself a story about how life or the economy is keeping you from reaching your goals.

Spend just one day working on staying present. Here’s a process that works for me.

  • Put a post it on your computer that says, “CHECK IN” in caps.
  • Each time you see it, stop, take a deep breath and pull your self out of your head and into the moment.
  • Ask yourself if you’re spending that moment doing what’s important.
  • See how you’re feeling. If you feel angry, frustrated, fearful or guilty, ask yourself what story you’re telling yourself that isn’t really true.
  • Don’t let your mind tell you a story about how you don’t have time to do this!

This is an eye opening exercise. There are many techniques that can help you begin to master this idea of staying present. When you begin to do so, you’ll find that you’re using time in a much more productive way and that your business and life will begin to flow in the right direction.

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