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Filling the Client Funnel

July 22nd, 2008 Janis Pettit Posted in 6 figure income, Business planning, Entrepreneur, Marketing plan, Small business growth, get clients now, home based business, make more money, self employed, work from home 2 Comments »

For almost every small or solo business owner I’ve worked with as a coach, how to keep a steady stream of clients rolling into their business is the main challenge . But not for all.

Some businesses seem to soar quickly. They seem to have a secret that everyone wants to know. They call me because they are growing so fast they need me to help them put the automated systems in place that will reduce their workload and give them their life back. This is not a bad problem to have!

The businesses that have a flood of clients with seemingly little effort actually have a lot in common because they have several or most of the following factors in place.  Any of these can be the key to astonishing business growth. Take a few of them together and the results are truly impressive. Here’s what they did:

  • Found an underserved niche with a group of hungry buyers
  • Found buyers who had money to spend and were willing to spend it
  • Found a niche where competition was minimal or manageable
  • Developed a repeatable system for connecting and selling to these buyers that worked again and again.
  • Developed a compelling, benefit laden marketing message
  • Developed joint ventures and strategic alliances to dramatically increase sales
  • Developed a strategy to get repeat business.
  • Protect their time relentlessly
  • Outsourced simple tasks as soon as possible

As you can see, there is no real secret. Measure your business against this list and see what needs to change.

I’d like to invite you to a free tele-class, How to Fill the Client Funnel Now, on August 12th at 4PM ET.  This content rich class will show you a business building system that is designed to stop you from worrying and feeling overwhelmed and get you feeling powerful and profitable.

If you sign up now, you’ll also gain access to my Maximize Your Profits Now videos.

http://maximizeyourprofitsnow.com/

I think this class could be a turning point for you.

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6 Figure Income Strategies

May 7th, 2008 Janis Pettit Posted in 6 figure income, Business planning, E-marketing, Entrepreneur, Internet marketing, Marketing ideas, Marketing plan, Sales, Small business growth, free marketing tools, marketing, marketing on a shoestring, self employed No Comments »

Recently I’ve heard painful accounts from start ups as well as established small business owners about how they are afraid.

They’re afraid because they feel that they have no money to grow, or they’re
overwhelmed or confused about how to get out from under the load of work that is keeping them stuck from breaking through to the next level. Is any of this true for you?

Are you truly ready for strategies, tools and ideas that could easily catapult you to
a healthy 6 figures a year? Some people say they’re ready, but they don’t have that burning desire to do the hard work.

If you’re truly motivated and looking for help, I’d like to give you a boost by introducing
you to some of the best proven strategies I know of that will help you reach 6 figures in personal income as soon as possible. It’s time to feel energizedand motivated.

Time to change and shake things up.

I’m opening the vault to release 5 audios that cover these topics:

==> Bootstrapping: What You Need to Know to Save Money on Marketing and Advertising

==> How to Promote and Market Your Small Business Websit to Make 6 Figures a Year

==> How to Build Your Expert Status So Ideal Clients Come to You

==> How to Move from Self-Employed to Financially Independent Entrepreneur 

==> How to Dramatically Increase Sales by Re-Purposing and Re-Packaging Your Products and Services   

This 5 audio package along with the written versions of each is available for download to my subscribers and blog readers for a short time only .

http://smallbusiness-bigresults.com/6-figure-audios.htm

BONUS: The first 50 people will also get a copy of 

**Create Your Own E-book Without Ever Writing a Word**

This 80 page e-book, written by a very successful Internet Marketer, will show you how to quickly create a revenue-generating e-book, even if you hate to write.

http://smallbusiness-bigresults.com/6-figure-audios.htm

Warmly,
Janis

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Top 10 Grow Your Business Strategies for 2008

December 18th, 2007 Janis Pettit Posted in Business planning, Entrepreneur, Marketing ideas, Marketing plan, Small business growth, self employed, small business start up No Comments »

Here is my Top 10 List:

1) Organize and Focus Your Energy 

You have 4 types of energy-time, physical energy, mental energy, money energy. The first 3 are finite, meaning you can’t increase the amount that you have; only the way you use them. The 4th, money, increases as a result of your use of the other 3. If you use the majority of your work time, mental and physical energy to focus on your top, income generating activities your business will boom. Stop wasting time on administrative tasks, answering phone calls that are not important (get caller ID), constantly checking e-mail (this is tendency I’m working on), and other non-priority tasks. Monitor and rate yourself on your time use everyday for a week and you’ll be amazed at what you find.

2) Improve your website

 Your website is your portal to the world. It needs to look clean, well designed and professional. It needs to have content that answers the visitor’s question, “what’s in it for me?” It needs to provide valuable information and resources, not just be an online brochure. And it needs to be improved and updated regularly.

 HOW TO MAKE YOUR WEBSITE SELL 

3) Expand your online marketing It’s becoming harder to get people to your website as the number of competitors increases. So you need to have a multi-pronged strategy to get people there. You can publish and distribute articles online, use social network marketing by setting up pages at Facebook, Squidoo, My Space, submitting online press releases, blogging. Make a video and post it on YouTube and on your site. This is easy and very powerful-it’s lilke having a virtual sales person. Pick three activities that could drive traffic to your website and do them every week. Your web traffic will significantly increase meaning more leads and clients.4) Build an online subscriber list 

Have a sign up form on your website and send regular e-newsletters to your subscribers with valuable information. When you’re networking or speaking to a group, ask everyone to sign up for your list as well. This gives you an opportunity to market to them and build a value-added relationship that establish trust and increase your sales. Your subscriber/prospect list is very valuable.

5) Do smart networking 

Lots of new business owners waste time networking randomly with little positive result. Network where you find your target client, or where you can meet others who already have the clients you want. They could become gatekeepers who introduce you to their client list.

6) Educate, don’t sell 

Many small and solo business owners don’t like to sell and it keeps them from growing. Always educate prospects. If you are a good speaker, offer to speak to relevant groups and educate them about your area of expertise. Spark curiosity, make them want to know more and they will approach you. When you meet a prospect individually, ask them lots of questions about their business and goals. Then educate them a bit. They will really respond if you focus on them and not on what you do.

7) Build relationships through giveaways 

Whether you want to entice someone to sign up for your list, respond to an advertisement or purchase a product, offer a valuable giveaway to establish your value as an expert. This could be an e-book, white paper, audio, video, workbook, case study or report. If people feel you only want to sell them something, but they don’t yet have a relationship with you, they’re unlikely to buy. Make sure what you’re offering is unique and provides information your target client would appreciate.

8) Outsource and automate 

Make a wish list of what you would like to be able to automate in your business. Chances are there is a simple way to do it. Do some research online or ask a tech savvy friend and then overcome any technophobia you have and automate. Organize your e-mail, master use of an autoresponder, learn how to make simple changes to your website, learn to make a simple audio or video (I’m working on this now). In the end, it will save you precious time and will enhance your ability to easily manage and market your business.

Then make a plan to outsource those daily tasks that are not profit generating, like routine admin tasks, online marketing like article and press release submissions, web maintenance and bookkeeping (everyone’s most disliked task!). Save your time for running your business and servicing your clients.

FIND A VIRTUAL ASSISTANT

AN INEXPENSIVE FULL SERVICE AUTORESPONDER

9) Pick three marketing streams and measure them for ROI  

It’s unrealistic to think that you can do every marketing activity at the same time. To get a really great return on investment for the time and money you devote to marketing, pick three activities or “marketing streams” that you feel will yield the best results and tightly focus your energy there. For example, if public speaking and blogging has worked well for you, focus on getting more speaking engagements and posting to and publicizing your blog. Otherwise it’s too easy to get overwhelmed.

And my top pick for 2008 is:

10)   Locate and form relationships and strategic alliances with joint venture partners. 

You can spend time and money finding and selling to one client at a time, or you can find partners who have already spent time and money acquiring these clients and offer them a percentage of sales to endorse your service to their clients. After all their clients already trust them and will be more likely to buy what they recommend. This can be done online or off. Form key relationships with people in your vertical industry or in other industries whose clients or subscribers could benefit from your services, nurture those relationships, and create a win-win alliance that will dramatically increase profits for both of you.

More than 20% of the revenue generated by the top 2000 US and European companies were the result of strategic alliances. Small and solo business owners can see even more dramatic results.

In 2008 I’ll be running tele-seminars that will dig into many of these topics (plus more), and offer help and resources so you can implement them in your business.

The first will be January 16th:

How to Dramatically Increase Sales by Re-Purposing and Re-Packaging Your Products and Services   (click for more information)

Have a joyous and peace filled holiday,

Janis

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Invitation to business and marketing tools gift giveaway event.

November 29th, 2007 Janis Pettit Posted in E-marketing, Internet marketing, Marketing ideas, Marketing plan, Small business growth, Web marketing, free marketing tools, self employed, small business start up No Comments »

I  wanted to let you know how much I appreciate you
being one of my blog readers or subscribers by inviting
you to receive a huge holiday gift that will help you
jumpstart your business in 2008. It’s the biggest,
invitation only business gift giveaway on the internet,
one that started back in 2003.

It’s called “The 12 Days of Christmas” and it’s organized
by a really good guy and personal mentor named Mark Hendricks (you’ve probably heard of him, he’s one of the most successful
 internet marketers in the world).

Do yourself a favor and sign up now, because on December 1st the doors are open. Once you’ve signed up, you’ll get access to all the thousands of dollars worth of gifts available and you can choose the gifts that will be most valuable to your business. These are products that you’d pay plenty for if purchased any other time of year.

Mark looks at each and every gift submission from top business experts, and picks only those that are original and valuable, unlike some similar programs
which offer junk. He looked very carefully at the gifts he asked me to offer to makesure it met his standards! There have been lots of “giveaway copycats” but this is the real thing. I look forward to it each year.

I’ve heard that he’s got something very special going on this year, kind of a new twist that he’s developed — and I’m not allowed to tell you what it is, but let’s just say I think you’ll be blown away at what he’s done again this year for you.

Here’s where you can signup and get on the early announcement list so you can get early first access and first shot at all the goodies:

http://www.smallbusiness-bigresults.com/go.html

I’m already signed up, and can’t wait to see all he’s got lined up for this year’s 12 Days of Christmas!!

My loyal subscribers often e-mail me wanting to know where they can find affordable or fr^ee marketing resources. This is the **only time during the year** when you can grab these products, audios, e-books, memberships and more without paying a penny.

And I’ll be reviewing the offerings and advising you as to which ones I think are the best!

http://www.smallbusiness-bigresults.com/go.html

Your holiday gifts start now!

Janis

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On December 12th I’ll help you with your small business!

November 29th, 2007 Janis Pettit Posted in Business planning, E-marketing, Marketing ideas, Marketing plan, Sales, Small business growth, self employed, small business start up No Comments »

Would you like to join  me and talk about your business and exactly what steps you can take to make your business more profitable in 2008? Was this year as profitable as you would have liked?

I’d like to give you a few personal, valuable ideas that will make a huge difference to your business.  It’s amazing how a few new ideas, changes or strategies can have a profound impact on your business growth.

I have space for only 12 motivated people to sign up for a laser group coaching session with me, because it’s important that each of you get personal attention.

During this 90 to 120 minute session I will give you at least 3 priceless ideas for your specific business that, if implemented, could make 2008 your best year yet–just like I’ve done with hundreds of small business clients. And you’ll benefit from the ideas that are given to the other participants as well. You could come away with 10 or 12 valuable business growth ideas.

I don’t often have time to do laser coaching, but I’m making the time for you, because I want to see you make more money and reach more clients in the coming year. I want to see your hard work pay off. There are people out there who need just what you have to offer and I want to show you how to reach them.

There are only 12 spots available in this group.  The first 12 people to jump on this will be in.

First I will ask you to fill out a simple pre-session questionnaire about your business, goals and challenges. Then I’ll send you the meeting access information. 

The tele-session will take place on Wednesday, December 12th at 4 PM ET. It will be recorded and you’ll receive the audio download so you can listen to it again as often as you like. You can also dial in from wherever you are.

I’m actually going to offer this laser coaching session for just $79. It will give you a rare opportunity to get expert business coaching help for a fraction of the cost of individual coaching.

And here’s my promise. If you don’t get at least 3 great strategies or ideas that are worth **hundreds or even thousands of dollars** to you if you implement them, you won’t owe a penny.

These 12 spots will most likely fill up quickly with self-employed people who are really committed and serious about getting more clients in 2008, so give yourself and your business a holiday gift and register here:

http://smallbusiness-bigresults.com/laser-coaching.htm

*******
    “The best thing about my coaching experience was Janis’s
     ability to — with laser fashion — cut to the heart of
     my situation. If the session were just 10 minutes,
     I still would have taken away a lot!”

     Christopher Gatto,  
     Marketing Consultant and Writer, NY, NY
*******

If you truly believe your skills and knowledge can add value to those your business serves, I’ll help you reach more of those people than you imagined. If you’re self employed, own a small business, or are even in the start up phase, this is for you.

http://smallbusiness-bigresults.com/laser-coaching.htm

Janis

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