Bookmark this Page:

6 Figure Income Strategies

May 7th, 2008 Janis Pettit Posted in 6 figure income, Business planning, E-marketing, Entrepreneur, Internet marketing, Marketing ideas, Marketing plan, Sales, Small business growth, free marketing tools, marketing, marketing on a shoestring, self employed No Comments »

Recently I’ve heard painful accounts from start ups as well as established small business owners about how they are afraid.

They’re afraid because they feel that they have no money to grow, or they’re
overwhelmed or confused about how to get out from under the load of work that is keeping them stuck from breaking through to the next level. Is any of this true for you?

Are you truly ready for strategies, tools and ideas that could easily catapult you to
a healthy 6 figures a year? Some people say they’re ready, but they don’t have that burning desire to do the hard work.

If you’re truly motivated and looking for help, I’d like to give you a boost by introducing
you to some of the best proven strategies I know of that will help you reach 6 figures in personal income as soon as possible. It’s time to feel energizedand motivated.

Time to change and shake things up.

I’m opening the vault to release 5 audios that cover these topics:

==> Bootstrapping: What You Need to Know to Save Money on Marketing and Advertising

==> How to Promote and Market Your Small Business Websit to Make 6 Figures a Year

==> How to Build Your Expert Status So Ideal Clients Come to You

==> How to Move from Self-Employed to Financially Independent Entrepreneur 

==> How to Dramatically Increase Sales by Re-Purposing and Re-Packaging Your Products and Services   

This 5 audio package along with the written versions of each is available for download to my subscribers and blog readers for a short time only .

http://smallbusiness-bigresults.com/6-figure-audios.htm

BONUS: The first 50 people will also get a copy of 

**Create Your Own E-book Without Ever Writing a Word**

This 80 page e-book, written by a very successful Internet Marketer, will show you how to quickly create a revenue-generating e-book, even if you hate to write.

http://smallbusiness-bigresults.com/6-figure-audios.htm

Warmly,
Janis

AddThis Social Bookmark Button

8 tips to help you start a successful home-based business

February 13th, 2008 Janis Pettit Posted in Business planning, home based business, marketing on a shoestring, self employed, small business start up, work from home 1 Comment »

> Add to Onlywire

Did you ever see that Toyota commercial where the Dad was giving a first driving lesson to his son. The son is so excited about the Bluetooth technology, the GPS system and the Engine Start button that he keeps telling his dad that driving is going to be “so easy”. He’s convinced he just pushes a button and steers and he’s good to go.The Dad exclaims in frustration, “It’s not easy! Just get out of the car”.

That sounds similar to the conversation I’ve had dozens, maybe even hundreds of times with smart, skilled people who want to start a business. Just like the young boy, they don’t know what they don’t know. But what you don’t know CAN hurt you.

Here are some basic tips that will help you make building a home-based business a reality:

  1. Create a plan, even if it’s just a few pages. It will force you to think through your ideas and decide where you want to be a year or two from now, who you want to work with, what products and services you want to offer, and how you’ll meet your financial goals.
  2. Create an ideal client profile and compile a list of possible marketing activities you think would reach this market.
  3. Decide on a start up budget and figure out where to get the money. You can bootstrap in the beginning and start with very little, but you will need some money-at least a few thousand dollars.
  4. For one week, monitor how you spend your work time to see how productive and efficient you are with your time. How much of your time is spent on business building, potentially profit generating activities? This does not mean checking e-mail, doing administrative tasks or surfing the Internet. How you use your time will absolutely determine how successful you’ll be.
  5. Make a list of which family or child care obligations are non-negotiable for you and outsource the rest. For example, maybe you’re willing to put your kids in after school homework club, but you absolutely want to spend time with them after dinner. Or, maybe you’re willing to work Saturday morning, but want Saturday afternoon and evening with your family. This will help you determine how your current situation can be changed to accommodate uninterrupted work time. You will have to make some compromises, so be clear which ones you’re willing to make.
  6. Prepare an office space that is large enough to accommodate your business needs. If you can find a space where you can close the door to indicate to everyone that you are at work and not to be disturbed, all the better.
  7. Don’t answer your personal phone or doorbell when you’re working. That’s what caller ID is for. If it’s an emergency call or someone you really need to speak to, you can answer. If it’s your friend calling to say hi or a neighbor dropping by, you’ll be tempted, but don’t respond.
  8. Find a coach or mentor who can guide you through the start up process as quickly and efficiently as possible, who can show you how to avoid unnecessary struggles, stress and wasted time and money.

 You’ll feel so wonderful when you fastrack to your first $100, then $1,000, the $10,000!

 Janis

AddThis Social Bookmark Button

Marketing on a Shoestring: The Art of Bootstrapping

January 21st, 2008 Janis Pettit Posted in Business planning, Entrepreneur, Internet marketing, Marketing ideas, Small business growth, free marketing tools, home based business, marketing on a shoestring, self employed, small business start up, work from home 4 Comments »

If you are a small business start up, a micro or solo entrepreneur, you’re probably wondering where to find the money that will allow you to grow your business. Most likely, angel investors or venture funding are not a possibility. Actually most businesses start up by bootstrapping. They self-fund and find ways to ramp up with a minimal amount of money.There’s often a misperception that you can grow your business with no money. That’s not entirely true. There is a good deal of marketing you can do cost free, but you can also learn how to conserve cash and only spend on what is necessary. Think of it as a game. Make a list of the essentials that you need and go shopping.  I’ll give you an easy example of what I’m talking about. If you’re a woman, do you pay full price for designer clothes at the mall? Please! We shop around, look for sales and feel triumphant when we get a good deal. Think the same way about your business.

Here are some bootstrapping tips;

Start with a home office.

Even if you know you’ll eventually need more space, start out by creating a quiet, bright space at home until your revenues can pay for your rent. I tell business owners that when they can afford to invest 25% of their yearly revenues in rent, they can think about renting.

Phones

You can save a bundle by bootstrapping your phone equipment and service. With services like Vonnage and Skype you can get a full menu of services, including free long distance, relatively inexpensively. Also with a voice mail system, you don’t really need an answering machine. Make a list of the bells and whistles you need and find the company that will provide them at one low monthly price. Also realize that you don’t need to buy a fancy phone system either. Refurbished systems are available on the web, or you can start off with a simple phone from a local retail chain.

It also costs more if you register your phone number as a company rather than a personal line. To start out, list it in your name unless you have the type of business that potential clients look for in the phone book.

Branding

I’ve seen people spend weeks agonizing over the color or exact look of their logo and spend lots of money on endless revisions, when it would make little difference to their business growth. Shop around for both a graphic designer and web designer who have already done work that you like and who are reasonably priced. Online services like Logoworks can be a good bootstrapping resource.

Make sure your web designer can help you with search engine optimization and that they will design your site in a Content Management System, so you can easily make simple changes yourself rather than paying them to do it for you. You can save lots by learning about SEO, good copywriting and how to quickly generate traffic to your website for little or no money. That was the reason I developed this e-course, Maximize Your Website Now

Marketing

In Maximize Your Website Now I’ve introduced many ways to market cost free on the Internet. But offline you can also trade advertising for services or a percentage of sales revenues. Maybe you’re good at speaking. Find organizations whose members are in your target market and offer an information filled presentation. Be creative and you can cut your marketing dollars significantly while still getting a great ROI

Outsourcing

Rather than hire, outsource specific tasks. Outsourcing will save you from paying for underutilized employee hours. Need administrative assistants, hire a Virtual Assistant. Need someone to build links to your website, submit articles online, write press releases? Go to http://www.elance.com/ and let qualified professionals bid on your job. A great place to find outsourced help with your website is http://www.digitalpoint.com/. Go to the forums.

Sales

Rather than hire a sales person, find  joint venture partners who have already attained clients in your target market and see if they will endorse your service to their clients for a percentage of sales. Save yourself the struggle of want ads, interviews, training, monitoring, and payroll taxes.

These are just a few bootstrapping suggestions. Where else can you save money but still achieve the results you want?

Janis

AddThis Social Bookmark Button