Yearly Archives: 2008
Don’t Fall for Follow-Up Failure
You spend endless hours prospecting, going to business networking events, speaking to groups, or making sales calls. Maybe you even purchase lead lists.A certain percentage of the prospects you connect with will become clients-maybe anywhere from 1% to 10%. But what about the other 90%?
You’ve put all that effort into contacting these potential leads and [...]
10 Ways to Bypass the Bunker Mentality
All you hear lately is recession doom and gloom and it can lead you to bunker down, close the hatches and hold tight hoping it will all pass.But since you had the courage to start a business I think you know better. I’ve never been more optimistic as I am now. If you seek out [...]
Wheel and Spoke Marketing Model
One of the biggest mistakes small and solo business owners make is doing random, or what I call “shot in the dark” marketing, and expecting great results. With this approach you place an ad here, an article there, and maybe go to a networking event. It’s like throwing a dart at a target in the dark and [...]
How to Easily Write an E-book and Start Generating Sales
Did you ever realize how much knowledge is in your head that other people need, want and are willing to pay you for?What most business owners don’t understand is that in less than a week you can author an e-book without difficulty. It doesn’t matter if your expertise is accounting, yoga, jewelry making or real [...]
Joint Ventures—How to Borrow from the “Client Bank”
They say credit is tight.
But what if there were a “client bank”where you could take out a loan. You could borrow lots of clients all at once.
You would pay interest on the loan, but once it was paid off you would keep the clients, just like you would a mortgaged house.
Seem crazy? Well something like [...]
Lots of Small Business Opportunity Right Now
I want to challenge you. Even though the economy seems shaky, now is not the time to give into fear, to retreat and give up.
In the last week I’ve talked to business owners who were scared and as a result were making detrimental, even disastrous business decisions. You have a choice right now if you [...]
To Small Business Owners: Crisis or Rare Opportunity?
This isn’t the kind of soul baring post I usually write, but I wanted to share these thoughts with you.
I heard a mesmerizing speaker a few days ago, Andrew Harvey. He is a Brit, an acclaimed author and a passionate “sacred activist”. To put it mildly his message was a highly charged and resounding wake [...]
What does this recession mean to your small business?
I’ve lived through a number of economic downturns and recessions and after a while you start to accept the up and down cycles as normal. But the most recent developments regarding Lehman Brothers, together with inflation, the mortgage mess, gas prices-well you know the rest-is really a bit much.
Will things get better? Yes, but most [...]
The Disturbing Truth Revealed
My colleagues and I often rant about the unfortunate amount of alluring hype that exists online about making money fast. It’s so easy to actually believe this stuff if you are a small or solo business struggling to survive, or even if you’re just tired of working so darn hard.
Make $1,000,000 in seven days!
Yes [...]
Cool online tools and how to use them
It seems like every week I learn about some new online tool that can automate some part of my business, enhance my marketing, make research easier or help me reach more of my target market.
It’s truly amazing what’s out there, and how many small and solo business owners have no idea that these tools exist. [...]
